"Generation Like"

"Generation Like"


1.)  Using examples from the documentary to explain these terms:


Engagement- A girl shared news about Twilight by re-tweeting it.


Interaction-  Oreo created a Facebook page that consumers are able to like to show brand loyalty.


Reach-  Ian from the Vampire Diaries "reached" at least 3 million users to his content.


Target-  The owner of "The Audience" is "targeted" to us, the actual audience. 


2.)  The act of  "Like'ing" someone's post on Facebook means that it caught my attention in a positive way or that I can relate to whatever the content may be. 


3.)  Knowing that others "Like" what I "Like" does not necessarily influence me.  It is always nice and reassuring to know that others appreciate and/or relate to whatever they have "liked", but that does not influence what I happen to post in the future.


4.)  The concept of an "influencer" is to create active followings that are actively engaged with that particular influencer’s content.  Influencers have credibility with their audience, therefore followers are more likely to take recommendations from what influencers say.


5.)  The marketing of Oreo along with a current issue helped the sale of Oreo by associating their product, the Oreo cookie, with marriage equality and gay rights.  The topic of gay rights and marriage equality is so important to those who support it and Oreo was able to spread awareness in their marketing campaign, which got the attention and appreciation of those who strive for marriage equality.


6.)  Companies use social media  to advertise by paying attention to what people are interested in, in order to learn about what is trending. They are able to learn about their customers and potential customers and are able to generate profit by whatever is trending.


7.)  Marketers are using social media to build "brand trust" by interacting with consumers in a more enjoyable way.  With the marketers quick level of response, the consumers feel that the brands really care about each particular consumer.


8.)  Celebrities use social media to advertise by having a page dedicated to them that is accessible to the public.  They act as spokesmen for brands online in the companies advertisements which also gives them exposure to the public and generates more followers.


9.)  Corporate Sponsorship is when corporations fund and help you become more famous or well-known for promoting their products.


10.)  Marketers are being invisible when using technology as described in the documentary "Generation Like".  They are able to access and get information anywhere and anytime they want.


11.)  The Hunger Games plot is a lot like advertising using social media because the characters in the plot require sponsors to get people to "like" them, which is the same concept that advertisers use on social media.