Blog #5 - Online Marketing v. Traditional Marketing

Online marketing is using information through the internet to advertise an event or a product.  Traditional marketing is using billboards, broadcast advertising, paper coupons, fliers, etc. to advertise an event or product.  Both online marketing and traditional marketing aim to achieve the same goals of attracting customers and creating a brand image amongst the market.  Traditional marketing tends to cost more by promoting the product of a brand through ads on paper, billboard, television, radio, etc., while online marketing can carry a cost, there are a lot of online marketing strategies that are virtually cost-free.  Traditional marketing is most effective for the targeted audience that do not use the internet on a daily basis, while online marketing is for people who are always within reach of the internet.  As far as a sense of immediacy, online marketing practically occurs instantaneous to prospective customers, while traditional marketing does not always reach the customer's simultaneously. 

Blog #3--Interactivity Article

http://s3.amazonaws.com/academia.edu.documents/30291144/interactivity.pdf?AWSAccessKeyId=AKIAJ56TQJRTWSMTNPEA&Expires=1445561355&Signature=WTgd7QQ%2BMuEUwWJmik40hQFNx2E%3D&response-content-disposition=inline%3B%20filename%3DInteractivity_and_Revisits_to_Websites_A.pdf

         This article is related to Internet Communication in many ways.  The Web's interactive nature or the ability of the user to receive and transmit messages create a totally new communication environment.  The article states that the six critical components that describe the construct of interactivity are User Control, Responsiveness, Real Time Interaction, Connectedness, Personalization/Customization, and Playfulness.  Those six components are very important to Internet Communication, as we have discussed most of them in class. 

         Measuring interactivity on the Web is not easy as interactivity is a multidimensional construct that ranges continuously but counting the number of the interactive tools is one way to measure.  This may be suitable for measuring the potential interactivity a website can offer, but it is not sufficient to measure the interactivity actually occurring on a website.

Blog #2

1.)  The network law that I most agree on would be Reed's Law (Web 2.0).  While a member is linked to a specific network as a whole, they are also linked to many different subsets within that network.  These subsets are significant in that they bring value to the particular network, as well as bring value to the actual user of the network.  With subsets included in the calculation of the value of the network, the value is capable of increasing more rapidly than merely considering the nodes.  Reed's Law is particularly effective when considering networks that involve individuals, groups and communities.  It allows the clear evidence of how Web 2.0 utilizes a social dynamic. 


2.)  I think that five years from now, the way people will get their information will be different from today.  Technology has already changed ever so drastically throughout my lifetime, and it continues to change rather rapidly.  I grew up in a time where we received our news through the actual newspaper delivered to our home or watching the news on the television.  My first few cell phones were nothing like they are today, and they were strictly used to make and receive phone calls.  I recall not even having the "text" option until my 3rd or 4th cell phone.  Now that I have a "smart phone", that is the primary way that I get information.  Using social media sites, and news apps that I access through my phone's internet, I am able to get up-to-date information quicker than reading an actual newspaper or waiting to hear something on the news broadcast through my television.  Everything is at our fingertips and that will only continue with more and more advanced technology in the future.

"Generation Like"

"Generation Like"


1.)  Using examples from the documentary to explain these terms:


Engagement- A girl shared news about Twilight by re-tweeting it.


Interaction-  Oreo created a Facebook page that consumers are able to like to show brand loyalty.


Reach-  Ian from the Vampire Diaries "reached" at least 3 million users to his content.


Target-  The owner of "The Audience" is "targeted" to us, the actual audience. 


2.)  The act of  "Like'ing" someone's post on Facebook means that it caught my attention in a positive way or that I can relate to whatever the content may be. 


3.)  Knowing that others "Like" what I "Like" does not necessarily influence me.  It is always nice and reassuring to know that others appreciate and/or relate to whatever they have "liked", but that does not influence what I happen to post in the future.


4.)  The concept of an "influencer" is to create active followings that are actively engaged with that particular influencer’s content.  Influencers have credibility with their audience, therefore followers are more likely to take recommendations from what influencers say.


5.)  The marketing of Oreo along with a current issue helped the sale of Oreo by associating their product, the Oreo cookie, with marriage equality and gay rights.  The topic of gay rights and marriage equality is so important to those who support it and Oreo was able to spread awareness in their marketing campaign, which got the attention and appreciation of those who strive for marriage equality.


6.)  Companies use social media  to advertise by paying attention to what people are interested in, in order to learn about what is trending. They are able to learn about their customers and potential customers and are able to generate profit by whatever is trending.


7.)  Marketers are using social media to build "brand trust" by interacting with consumers in a more enjoyable way.  With the marketers quick level of response, the consumers feel that the brands really care about each particular consumer.


8.)  Celebrities use social media to advertise by having a page dedicated to them that is accessible to the public.  They act as spokesmen for brands online in the companies advertisements which also gives them exposure to the public and generates more followers.


9.)  Corporate Sponsorship is when corporations fund and help you become more famous or well-known for promoting their products.


10.)  Marketers are being invisible when using technology as described in the documentary "Generation Like".  They are able to access and get information anywhere and anytime they want.


11.)  The Hunger Games plot is a lot like advertising using social media because the characters in the plot require sponsors to get people to "like" them, which is the same concept that advertisers use on social media.

"Buy me a boat"