Blog #3--Interactivity Article

http://s3.amazonaws.com/academia.edu.documents/30291144/interactivity.pdf?AWSAccessKeyId=AKIAJ56TQJRTWSMTNPEA&Expires=1445561355&Signature=WTgd7QQ%2BMuEUwWJmik40hQFNx2E%3D&response-content-disposition=inline%3B%20filename%3DInteractivity_and_Revisits_to_Websites_A.pdf

         This article is related to Internet Communication in many ways.  The Web's interactive nature or the ability of the user to receive and transmit messages create a totally new communication environment.  The article states that the six critical components that describe the construct of interactivity are User Control, Responsiveness, Real Time Interaction, Connectedness, Personalization/Customization, and Playfulness.  Those six components are very important to Internet Communication, as we have discussed most of them in class. 

         Measuring interactivity on the Web is not easy as interactivity is a multidimensional construct that ranges continuously but counting the number of the interactive tools is one way to measure.  This may be suitable for measuring the potential interactivity a website can offer, but it is not sufficient to measure the interactivity actually occurring on a website.