Blog #5 - Online Marketing v. Traditional Marketing

Online marketing is using information through the internet to advertise an event or a product.  Traditional marketing is using billboards, broadcast advertising, paper coupons, fliers, etc. to advertise an event or product.  Both online marketing and traditional marketing aim to achieve the same goals of attracting customers and creating a brand image amongst the market.  Traditional marketing tends to cost more by promoting the product of a brand through ads on paper, billboard, television, radio, etc., while online marketing can carry a cost, there are a lot of online marketing strategies that are virtually cost-free.  Traditional marketing is most effective for the targeted audience that do not use the internet on a daily basis, while online marketing is for people who are always within reach of the internet.  As far as a sense of immediacy, online marketing practically occurs instantaneous to prospective customers, while traditional marketing does not always reach the customer's simultaneously.